5 Online Indian Clothing brands to support in 2022

1. BaisaCrafts

Website: www.baisacrafts.com

BaisaCrafts is the original brainchild of Manju who hails from an interior yet vibrant village from Nagaur District of Rajasthan. Manju grew up amidst the art and culture admiring the zeal and craftsmanship of the women in nearby villages. The thought of these talented artisans from villages remaining unknown and unrewarded for their handicraft, despite huge global demand for these products became a wrecking note to her eventually. The native art dying a slow yet certain death and the artisans having to opt for alternative vocations to keep their finances going in lieu of their immense talent was another unsettling thought too.

2. Geerwaha

Website: www.geerwaha.com

As it all started as a dream, Pooja Srivastava puts a successful journey of 2.5 years of geerwaha service to their delightful customers at store, now it’s offering service on website too. They aim to keep their customer updated with the latest happenings in the world of style with an interactive platform. With the aim of delivering fashion at guilt free prices.

Geerwaha is a trend- driven online destination for fashion clothes. Geerwaha designer outfits are all about silhouettes that are versatile and chic. The inclusion of bright colors gives her outfits its Indian touch even with its western appeal. 

2. Gubbaro

Website: https://www.madhubanipaints.com/

Madhubanipaints is a Bihar based ethnic label brand, run by National Award Winner Smt. Asha Jha. This label is run solely by a group of 100-150 women.

Smt Asha Jha is an artist of nationally renowned fame, a mother of five girls, recently, a grandmother, amp one of the truest symbols of women empowerment in India Through sheer hard work and unmatched vision she changed the outlandish dream into a living day reality, which reshaped the lives of thousands of unemployed craftswomen A devoted housewife turned globally recognized entrepreneur in the world of traditional arts, she is acknowledged as the pioneer of contemporary Madhubani art, being widely regarded as the woman who resurrected Madhubani and turned it into a modern day extravaganza, preserving its traditional values amp adding contemporary techniques to benchmark a platform in the world of arts with the objective of Madhubani having a global standing of its own, without ever compromising on the untouched authenticityShe was a middle class housewife with a seemingly absurd dream of forever revolutionizing the face of Madhubani.

3. NA-KA

Website: https://www.labelnaka.com/

Born in 2019, NA-KA aims in Intuitive drapes for any time any where dressing, embracing size fluidity, relaxed Fits & zero waste. It takes inspirations from Japaneses based techniques. They have experimented with designs fit for every body type.

Naina-Seith is the Founder of NA-KA who malso knows an eponymous label called “Naina-Seith”, which celebrates Zero waste clothing.

4. Parama

www.paramacalcutta.com

Lawyer turned entrepreneur Parama Ghosh, She started her own venture Parama in 2015 where she creates stories on fabric. In between juggling a part time law firm job, home and her soul-project, she loves to explore her city Kolkata, paint, read and write.

Parama is converting city Calcutta on fabric. Shiuli and Palash, the Yellow taxi, the Howrah Bridge, wise cracks on buses, College Street, Poila Boishakh, Kalighat, dialogues from Ray’s movies, forgotten lyrics and old songs, poems and love letters are all her part of work.

Nostalgia is also an underlying theme of the embroidered stories – ‘Shelai Machine’, Transistors and Mahalaya, Cassettes, School days – Kawla Binuni-School Bag have all become a part of our story telling.

We work with Kantha, Batik, Jamdani and other traditional art/textile/weaves of Bengal and India. We have our own set of weavers in Murshidabad and Phulia. Currently about 70 women work in our Kantha unit in Shantiniketan and about 35 in the stitching unit in Calcutta.

5. Muhurth

Website: www.muhurth.in

Muhurth is a contemporary, valued brand representing the finest craft of Kanjivaram Art from the tales of our artisans and aims in branding this luxury garment in the fashion platform. It has been brought forth by one of the country’s best known families renowned for preserving the traditions of Kanjivaram Textiles for many generations.

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